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How Can a Brokerage Introduce its Customers to Cryptocurrency?

The latest report on the Cryptocurrency Market Growth & Trends by Grand View Research predicts that the global crypto market will reach $11.71 billion by 2030, growing at a CAGR of 12.5% from 2023 to 2030.

With major digital currencies, such as BTC, ETH, and LTC, all seeing significant gains in the first three months of 2023, traders across the world are likely to regain interest in this asset class. As a broker, attracting traders is not just about giving them a good trading platform, you also need to assist their growth across the financial markets. And that begins with the right education.

A Thoughtfully Created Website

A website is the face of your business. So, upgrading it is the first step. Equipping your website with blog posts, educational articles, and tutorials can help gain traction from multiple sources. Prepare a reader’s checklist, introducing existing and potential customers to all things crypto, such as digital wallets, various currencies, indices, and crypto exchanges. A separate FAQ section and a discussion forum are great ways for curious traders to get their questions answered. You may end up seeing them answering each other on the forum, thus increasing engagement on the platform.

A Social Media Campaign

Today’s traders look for news, opinions, and much more on social media, making these networks the best place to connect with them. Developing a social media campaign to gain traction on your website’s blogs and discussion forums can add value to your clients and help them discover a brokerage equipped with the latest class of financial assets. Consider using Telegram and Discord for open discussions on crypto-related topics. Media-specific content formats, such as Reels on Instagram and short podcasts on Discord, can help establish your thought leadership in crypto trading and prove instrumental in client acquisition while instilling confidence among existing customers.

Offer Newsletter Opt-in

Providing personalised emails and messaging services for those interested in crypto trading can add another dimension to the marketing of a brokerage. First, it helps segment crypto enthusiasts and refines the target group. Second, offering them exclusive, member-only content earns you their loyalty.

Technical tools to identify trading opportunities, such as those offered by Autochartist, allow brokerages to provide daily market snapshots, high-impact news updates, and much more. Combining that with market sentiment analysis to help traders identify trading opportunities in the cryptocurrency market is a great way to promote analytical learning.

Bridge the Language Gap

Offering multilingual content can be a game changer for any business. A recent survey revealed that 64% of consumers would pay higher prices to a brand that offered service in their preferred language. This is because it helps them communicate with the brand more easily. Moreover, it projects a more relatable image of the brand. Offering multilingual content across social media, emails, and website gives your brokerage an edge over the competition.

Contact Autochartist to leverage cutting-edge technologies that can be easily customised and integrated into your existing platform through API-based plugins. Empower traders with the most comprehensive tools to identify trading opportunities in crypto.